EVOOSA
The Guide to Extra Virgin Olive Oil in South Africa
The Guide to Extra Virgin Olive Oil in South Africa (EVOOSA) is a platform for a deep connection between producers and consumers and acts as a springboard to interaction with the local and international EVOO industry and the media.
South Africa produces some of the best Extra Virgin Olive Oil (EVOO) in the world, but most consumers are unaware of this fact, not to mention the health and flavour benefits of EVOO, often reverting to cheaper, inferior imported oils. In 2013, an annual booklet was conceived as a means to promote locally produced extra virgin olive oils to consumers and culinary professionals as the first and best choice for reasons of health, quality, taste and variety.
I was commissioned to redesign the booklet, build the website, manage the social media and assist with various other ongoing marketing initiatives. I have since become a partner in the company. In 2023, EVOOSA celebrated its 10th edition and is growing from strength to strength.
PRINT DESIGN
WEB & DIGITAL DESIGN
SOCIAL MEDIA
BRAND ACTIVATION
The first Swartland EVOO Long Table was held in Riebeek Kasteel on Sat 23 Nov 2019, hosted by Swartland gold medal award winning Extra Virgin Olive Oil producers: Andante, Olive Boutique and Darling Olives, with EVOOSA as the media partner.
A curated guest list of famous foodies, influencers and enthusiasts were invited for an "Olive Oil Sommelier Appreciation presented as a Swartland Long Table Degustation". The event was a huge success inspiring a new wave of "Swartland Olive Oil Lifestyle Amabassdors".
#SwartlandLongTable
