GROOTBOS
Luxury Private Nature Reserve, Overberg, South Africa
The Grootbos Private Nature Reserve is a five-star eco-paradise showcasing the incredibly diverse flora and marine life of the southern tip of Africa. Home of the Marine Big 5 (whales, sharks, dolphins, seals and penguins) and situated in the heart of the Cape Floral Kingdom, Grootbos offers a one-of-a-kind luxury African experience.
Beyond luxury and inspiring experiences, Grootbos is an award-winning pioneer in sustainable tourism, practicing a core philosophy of conservation linked with social development.
Grootbos commissioned DROID to help them increase their direct bookings. They already had a good relationship with the travel industry but were paying substantial commissions to agents. They needed a way of connecting with new audiences and inspiring them to book directly. DROID resolved to completely overhaul their online presence and build a new website to convey the magic of the destination and ultimately turn 'lookers' into 'bookers'.
Below is a cross section of my work for Grootbos, including:
PHOTOGRAPHY
I was commissioned to shoot an extensive photo library showcasing all aspects of the Grootbos experience, to be used across all marketing channels.
VIDEO / FILM
Together with Wagtale, we created four "hero" videos, informed by the structure of the website, each with a slightly different objective. I was responsible for the creative direction and scripting of these videos, along with production management.
PRINT & DIGITAL DESIGN
Creative Direction and Design for various print and digital assets, including the frontend design of the website.
CREATIVE DIRECTION
I was the creative director for the development of the new brand identity & collateral in collaboration with Atelier.
